VirtueMart saves the cart contents of users who have logged in and have items in the cart, along with a timestamp.  This makes it an ideal starting point for retargetting customers, especially "abandoned" carts.  Using this info, I've written a mod that uses a Joomla article as an email template and sends an email containing a special coupon code and message with the cart contents to lure the users back to the website.  The email also contains a link that automatically logs the user in, applies the coupon, and sends them to the checkout page.  The coupon expires in a configurable number of hours and/or days, so once it expires the auto login feature no longer works and they are asked to view the front page for more specials.

In my Dashboard mod, I wrote a section that shows all "abandoned" carts (based on a configurable time in the retargeting config), all "live" carts, and also shows the timestamps, coupon codes, and email status for each abandoned cart.

Screenshot of the email, with client info redacted:

Tags: Custom Mod | VirtueMart | Retargeting